SALES TRAINING

Sales Training Built for Accounting & Tax Firms

Maximize your team's potential with Sell Up's personalized training. Tailored precisely to your needs, our programs ensure lasting success in today's market.

Organizations That Rely on Sell Up

OUR APPROACH

A Proven Plan for Lasting Results

While other sales training companies might offer a generic, one-size-fits-all approach, Sell Up takes a different route. By working hand-in-hand with you to create a tailored program, we ensure that your sales team receives the most relevant and effective training, driving long-term success for your organization.

Built for Accounting, Tax & Advisory Firms

Every business is different, and there's no one-size-fits-all approach to sales training. By tailoring our training to your business, we ensure that your sales team receives the most relevant and effective training possible, leading to better results and long-term success.

Smiling woman with long blonde hair wearing a teal blouse, sitting at a laptop in an office setting with blurred coworkers in the background. To her left, a red chart shows a 21% increase in individual rep performance over the past 90 days with monthly bars from January to May. To her right, a white label displays new monthly recurring revenue (MRR) of $112K for the last 14 days.
A smiling man and woman in an office setting with a laptop, showing business growth data: deals closed up 74.5% in the last 90 days and monthly new revenue of $493,246 with a rising bar chart from January to July.

Evidence-Based Strategies Proven to Drive Results

Our sales training programs are built on a foundation of evidence-based strategies and techniques that have been successfully implemented by over 950 organizations. We don't rely on theoretical concepts or outdated methods; instead, we focus on teaching your sales team the most up-to-date, proven practices that are currently driving results in the real world.

Building a Foundation for Lasting Sales Success

We believe that the key to achieving lasting results lies in empowering not just your reps, but also your managers. By equipping your managers with the tools and knowledge they need to effectively lead and support their teams, we ensure that the training sticks and continues to drive results long after our engagement ends.

A woman and a man, both wearing business attire, smiling while looking at a laptop in front of them, with graphical overlays showing a 120% close rate increase and new revenue of $493K.
RESULTS

Because the numbers don’t lie. We deliver sales training that actually works.

950

+

Sales Teams Impacted

98.22

%

Sales Training Satisfaction

381%

Return on investment

19.46%

Performance Improvement

OUR METHODOLOY

A Proven Framework for Building and Scaling High-Performing Sales Teams

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Confidence from Competence

Confidence isn’t built on motivation. It’s built on mastery. We develop sales professionals who execute with clarity, precision, and consistency through deliberate practice and data-backed coaching.

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Establish Authentic Rapport

We train sales professionals to tailor their influence strategies to align with different personality types, conversation styles, and buying motivations. This empowers them to establish rapport and relationships that optimize sales conversations.

Offer Optimization

In an increasingly commoditized market, your offer is your advantage. We refine how your services are positioned, priced, and communicated so you compete on value, not volume — creating messaging that stands out in a crowded professional landscape.

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Systems that Scale

We design and implement repeatable sales systems that drive consistency, efficiency, and predictable revenue growth. From playbooks to performance tracking, we help your firm scale without losing its personal touch.

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Eliminate Turnover

Turnover becomes old news. Our sales firm scales with you, maintaining a trained bench of sales-ready professionals who can step in and sell your offer without disruption.

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Maintain Momentum

For rapidly growing organizations, we offer flexible licensing so sales training can scale alongside business growth. This sustains skills development over time.

Unlock Your Team's Potential with Sell Up

Invest in your team and transform performance with the last sales training solution your business will ever need.

testimonials

Sell Up Success Stories

Tyler McBroom
TRM CPA

"Sell Up has helped me scale my accounting firm. They adapted fast to my audience, real estate investors and business owners, and hit the ground hard. First month we were at 25% close rates. Now we're closing near 40% on our higher-end services. I went from spending all day on sales calls to actually leading my firm."

"Sell Up has helped me scale my accounting firm. They adapted fast to my audience, real estate investors and business owners, and hit the ground hard. First month we were at 25% close rates. Now we're closing near 40% on our higher-end services. I went from spending all day on sales calls to actually leading my firm."

Ryan Bakke
Founder, Tax Strategy 365

"Before Sell Up, our client closed 2 to 3 deals monthly from 100+ leads. In just 2 weeks, Sell Up closed 18 deals, more than the previous 4 months combined. Our return on ad spend jumped to 12x (earning $12 for every $1 spent). They're true sales professionals who help clients make better decisions, not just close deals. The results speak for themselves. You're doing yourself a disservice without them on your team."

"Before Sell Up, our client closed 2 to 3 deals monthly from 100+ leads. In just 2 weeks, Sell Up closed 18 deals, more than the previous 4 months combined. Our return on ad spend jumped to 12x (earning $12 for every $1 spent). They're true sales professionals who help clients make better decisions, not just close deals. The results speak for themselves. You're doing yourself a disservice without them on your team."

Peter Vander Wall
Founder, Social Club Studios

I directly oversee a 300+ sales team across our organization. When our KPIs were dropping due to differences in regional communication styles, we brought in Brian to bridge the gap. He did an amazing job articulating prospect personas and empathy-driven sales tactics to win more business - allowing us to improve performance year over year. To this day we are using his methods to drive results.

Chris Gomez
Associate Vice President, Guest Sales & Service, Celebrity Cruises

"I've been privileged to have Brian speak to my teams at both ThoughtSpot & RealPage, Inc. He has touched the lives of many with his energy, empathy & inspirational words. His content ties in elements of mindset, empathy, sales process, and his 'open vs closed' approach."

Matt Buchalski
VP of Sales, RealPage

Energizing, uplifting, and authentic! I wanted someone who could energize, uplift, and inspire our team, and was referred to Brian. He really delivered - and upper management was so extremely pleased that we brought him back again!

Susan Carroll
Global Executive Director of Education, La Mer

"We've seen massive benefits - the ability to connect with prospects on the phone, the ability to pitch and add value, and really create that bridge from our product to the client has been tremendous."

Spencer Forgey
Sales Manager, Tax Relief Advocates

"We went from missing opportunities to booking more appointments and seeing a noticeable jump in revenue—all while keeping things human and real. The investment in Sell Up paid off within days. It’s been a total game-changer."‍Michelle Cunningham

Michelle Cunningham
Sales Training

"In one year we went from where we were at in sales to now increasing that by 250%."

Josh Harcus
VP of Growth, SMC National
FAQ

Have questions? We’ve got answers.

Is Firm Huddle sales training?

No. Firm Huddle fixes the offer, not your sales skills. Most firm owners are already decent at sales. What's missing is a packaged, priced offer and a repeatable process around it, so you stop giving free advice, custom quoting every prospect, or bending on price.

What does Firm Huddle build with us?

Your offer, pricing, and positioning, built with you in two meetings. Then the scripts and sales process SOPs your team runs: pre-meeting texts and emails, post-meeting follow-up, and referral scripts. Your new offer is on live calls within 30 days.

Who is Firm Huddle for?

Accounting and tax firm owners, partners, and client-facing advisors who want to get paid for the advice they're already giving. It's a fit whether you run the sales calls yourself or have a team that does.

What happens after the offer is built?

You get 3-6 months of sales advisory on your real calls. An advisor listens to your recorded calls, gives feedback, and role plays with you and your team, with support in a private Slack channel along the way.

Do you train in-house sales teams?

Yes. Sales Training is for organizations whose teams already sell, led by Brian Mayoral, former international sales trainer for Tony Robbins. It's built around your offer, your buyers, and your calls. Learn about Sales Training.

**Our licensed sales training program is designed as a self-paced learning experience. Authorized participants may access the program at any time, offering flexibility to complete modules at their convenience. Organizations are empowered to track and monitor individual representatives' progress and module completion, ensuring accountability and measurable outcomes. Additionally, we offer live in-person training programs and fully customized solutions for qualifying enterprise organizations, tailored to meet specific needs and objectives.