Privacy Policy

Last Updated: June 15, 2026  |  Effective Date: June 15, 2026

1. Scope and Applicability

This Policy applies to all personal information collected through: (a) the Site and any subdomains; (b) email, telephone, or other direct communications between you and the Company; (c) online forms, booking tools, landing pages, or lead capture pages linked to or associated with the Site; (d) paid advertising interactions through platforms including but not limited to Meta Platforms (Facebook/Instagram), Google, and LinkedIn; and (e) any other services, programs, or products offered by the Company.

2. Information We Collect

2.1 Information You Provide Directly. We collect information you voluntarily submit, including: full name, email address, phone number, business name and type, job title, mailing or billing address, payment information (processed by third-party payment processors), and any other information you provide through forms, surveys, applications, or direct communications.

2.2 Information Collected Automatically. When you visit the Site, we automatically collect: IP address and approximate geolocation, browser type and version, operating system, referring URLs and exit pages, pages viewed and time spent, device identifiers, and behavioral data including clicks, scrolls, and interaction patterns. This information is collected through cookies, pixels, web beacons, and similar tracking technologies described in Section 6.

2.3 Information from Third Parties. We may receive information about you from third-party sources, including: advertising platforms (Meta, Google, LinkedIn) that provide audience data and conversion reporting; analytics providers; data enrichment services; and publicly available sources. This information may be combined with data we have collected directly.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Providing, operating, and improving our Services and Site;
• Processing transactions and sending related notices;
• Communicating with you about your account, inquiries, or program enrollment;
• Sending marketing, promotional, and educational communications (subject to your opt-out rights);
• Running targeted advertising campaigns on Meta, Google, and other platforms;
• Creating Custom Audiences and Lookalike Audiences for advertising purposes;
• Analyzing Site usage and user behavior to optimize performance and conversion;
• Detecting, preventing, and addressing fraud, abuse, and security incidents;
• Complying with applicable legal obligations and enforcing our Terms of Service;
• Any other purpose disclosed to you at the time of collection or for which you have provided consent.

4. Disclosure of Your Information

4.1 Service Providers. We share your information with trusted third-party vendors and service providers who assist us in operating the Site and delivering Services, including payment processors, email marketing platforms, CRM systems, analytics providers, and advertising technology providers. These parties are contractually obligated to use your information only as directed by us and in accordance with applicable law.

4.2 Advertising Platforms. We share certain information with advertising platforms including Meta Platforms, Inc. and Google LLC for the purpose of serving targeted advertisements, measuring campaign performance, and building audiences. See Section 5 for full disclosure of Meta-specific data practices.

4.3 Legal Requirements. We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to: (a) comply with a legal obligation; (b) protect the rights, property, or safety of the Company, our users, or others; or (c) detect, prevent, or address fraud or security issues.

4.4 Business Transfers. In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on the Site of any such change in ownership or use of your personal information.

4.5 With Your Consent. We may share your information with third parties when you have given us explicit consent to do so.

5. Meta Advertising Technologies and Tracking

We use Meta Platforms advertising technologies on our Site. This section specifically discloses our use of these tools in compliance with Meta's Terms of Service, applicable privacy laws, and FTC guidelines.

5.1 Meta Pixel. Our Site uses the Meta Pixel, a piece of JavaScript code that allows us to measure the effectiveness of our advertising by understanding actions people take on our Site. The Meta Pixel collects data including: pages viewed, time spent on pages, buttons clicked, forms submitted, purchases completed, and your IP address and browser information. This data is transmitted to Meta and used to: (a) measure ad performance and conversion rates; (b) optimize ad delivery to users most likely to take desired actions; (c) build Custom Audiences for retargeting; and (d) create Lookalike Audiences of users similar to our existing customers.

5.2 Meta Conversions API. In addition to the Meta Pixel, we use the Meta Conversions API (CAPI), a server-side tool that allows us to share web events directly from our server to Meta. The Conversions API may transmit information including: email addresses (hashed), phone numbers (hashed), names, IP addresses, and event data. This server-to-server connection supplements the Pixel to improve measurement accuracy and ad performance, particularly in environments where browser-based tracking is limited.

5.3 Custom Audiences and Lookalike Audiences. We may upload customer lists (including email addresses and phone numbers) to Meta to create Custom Audiences for targeted advertising. We may also use your data to create Lookalike Audiences — groups of Meta users who share similar characteristics with our existing customers. By using our Site or providing your contact information, you acknowledge these practices.

5.4 Retargeting. We use data collected through the Meta Pixel and other tracking tools to serve you targeted advertisements on Facebook, Instagram, and Meta's Audience Network after you have visited our Site. These ads are tailored based on your browsing behavior and interactions with our content.

5.5 Your Opt-Out Options. You may limit Meta's use of your data for advertising by: (a) visiting your Facebook Ad Preferences at facebook.com/ads/preferences; (b) using the Digital Advertising Alliance opt-out tool at optout.aboutads.info; (c) adjusting your browser or device privacy settings; or (d) emailing us at action@wesellup.com to request removal from our Custom Audiences. Note that opting out does not mean you will stop seeing ads; it means ads will be less personalized.

6. Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your interactions with our Site. Types of cookies we use include: (a) Essential Cookies — necessary for the Site to function; (b) Analytics Cookies — used to understand how visitors interact with the Site (e.g., Google Analytics); (c) Advertising Cookies — used to deliver relevant ads and track conversions (e.g., Meta Pixel, Google Ads); and (d) Functional Cookies — used to remember your preferences.

You may control cookies through your browser settings. Disabling cookies may affect the functionality of our Site. For more information about managing cookies, visit allaboutcookies.org.

7. Email Communications and CAN-SPAM Compliance

We comply with the CAN-SPAM Act of 2003. All commercial email communications from us will: (a) identify the sender clearly; (b) include a physical mailing address (5900 Balcones Drive #28670, Austin, TX 78731); (c) include a clear and conspicuous opt-out mechanism; and (d) honor opt-out requests promptly (within 10 business days). To unsubscribe from marketing emails, click the "unsubscribe" link in any email or contact us at action@wesellup.com. Transactional and account-related emails are not subject to opt-out.

8. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you, and the purposes for which it is used.
• Right to Delete: You may request deletion of personal information we have collected, subject to certain exceptions.
• Right to Correct: You may request correction of inaccurate personal information.
• Right to Opt-Out of Sale or Sharing: You may opt out of the sale or sharing of your personal information for cross-context behavioral advertising. To exercise this right, email action@wesellup.com with the subject line "Do Not Sell or Share My Personal Information."
• Right to Limit Use of Sensitive Personal Information: You may request that we limit the use of sensitive personal information to purposes necessary to provide our Services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To submit a verifiable consumer request, contact us at action@wesellup.com. We will respond within 45 days. We do not knowingly sell the personal information of minors under 16 years of age.

9. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed, we take reasonable steps to securely delete or anonymize it. Advertising platform data (including Meta Pixel data) is retained in accordance with Meta's data retention policies.

10. Data Security

We implement commercially reasonable technical, administrative, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, and destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security. In the event of a data breach that affects your rights or freedoms, we will notify you as required by applicable law.

11. Children's Privacy

Our Site and Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected personal information from a minor, we will take prompt steps to delete such information. If you believe we have collected information from a minor, please contact us immediately at action@wesellup.com.

12. Third-Party Links and Services

Our Site may contain links to third-party websites, tools, or services. This Policy does not apply to those third-party sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

13. International Users

Our Site is operated from the United States. If you are accessing the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using our Site, you consent to this transfer.

14. Changes to This Policy

We reserve the right to modify this Policy at any time. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of the Site after any modification constitutes your acceptance of the revised Policy. We encourage you to review this Policy periodically.

15. Dispute Resolution

Any disputes arising from this Policy or our privacy practices shall be resolved in accordance with the Dispute Resolution provisions set forth in our Terms of Service, including binding arbitration and class action waiver. Please review our Terms of Service at wesellup.com/legal/terms-of-service.

16. Contact Us

For questions, concerns, or requests regarding this Policy or your personal information, please contact:

Purpus Consulting LLC DBA Sell Up
5900 Balcones Drive #28670
Austin, TX 78731, United States
Email: action@wesellup.com
Website: wesellup.com