Complimentary GiftThe Complete Referral Growth Playbook
Two proven systems to grow your firm through referrals
Everything you need to grow your practice through referrals, in one guide: a 30-Day Challenge to create immediate momentum, and the Wow Moment System that makes referrals happen consistently — complete with scripts, triggers, and a simple SOP.
↓Download the Free PlaybookInstant download · No email required · PDF · 18 pages
Two systems, one complete playbook
30 Referrals in 30 Days
A 30-day action challenge: build your list of 30 ideal clients, make personalized contact, and ask with the proven GIVE-GET-GIVE method.
The Wow Moment System
Trigger-based asking that fits your workflow — spot your Wow Moments by service type, time the ask perfectly, and generate referrals consistently.
Scripts, Triggers & a Simple SOP
The word-for-word referral script plus a plug-and-play SOP, so referrals happen without relying on memory or willpower.
About Sell Up
Sell Up is the #1 sales firm for accounting, tax strategy, and bookkeeping firms across the US. From founder-led practices to firms scaling past $1M, Sell Up turns potential into predictable revenue, converting marketing leads into booked consultations, closed clients, and higher-value advisory work.
In the past 18 months, Sell Up’s approach has driven over $16M in sales for the firms it works with. That comes from a proven system, not personality-driven selling: mastery-based sales advising, offers optimized to compete on value instead of volume, and the tools, scripts, and reporting infrastructure that make revenue growth repeatable.
Whether a firm is building its first internal sales function or handing the whole process to a dedicated outsourced team, Sell Up closes the gap between great work and a full client roster.
Brian Mayoral
CEO & Co-FounderBrian Mayoral didn’t start in sales. He started as a school teacher, and that instinct for teaching never left. It carried him to the world stage as an international sales trainer for Tony Robbins, where he learned that sales is not about transactions; it’s about empowering people to make life-changing decisions.
Since then, Brian has improved the production and performance of over 950 sales teams, working with Inc. 5000 companies and brands like Celebrity Cruises, T-Mobile, and Equinox. Along the way, he noticed one industry consistently underserved: accounting, tax, and bookkeeping firms full of brilliant practitioners who were never taught to sell.
Sell Up is his answer to that gap. As CEO and co-founder, Brian brings the same mastery-based training he delivered on the world’s biggest stages to firm owners, teaching them to build confidence from competence and close high-value work without becoming someone they’re not.
Ready to put this into practice?
Download the playbook and start your 30-day referral challenge today.